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BTCC / BTCC Square / Global Cryptocurrency /
Coty Explores Sale or Spin-Off of CoverGirl Amid Strategic Shift

Coty Explores Sale or Spin-Off of CoverGirl Amid Strategic Shift

Author:
Global Cryptocurrency
Published:
2025-09-30 11:56:03
18
1
BTCCSquare news:

Coty Inc. shares ROSE 1.75% in pre-market trading after announcing a strategic review of its mass-market beauty brands, including CoverGirl. The cosmetics giant has enlisted Citi to explore options such as a sale or spinoff, signaling a pivot toward its more profitable fragrance and skincare segments.

The MOVE comes as Coty's mass beauty business faces pressure from cheaper online competitors. The company will evaluate its $1.2 billion color cosmetics portfolio, which also includes Rimmel and Sally Hansen, potentially reshaping its brand architecture to focus on premium offerings.

|Square

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